SEO Website Audits Articles

Products now consistently achieve high SEO rankings

“I’d recommend that any retail business looking for an effective and cost-efficient presence on the web explore Netconcepts’ capabilities.”

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SEO de-mystified for good results

“We hired Netconcepts because they were able to help de-mystify the steps we needed to take to increase traffic through search relevance.”

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7 Secrets to High Google Rankings: Getting Google to Love Your Website

American Marketing Association webcast series — online

February 12th, 2004

Webcast by Stephan Spencer

The Internet’s next killer app for marketers has emerged: Google.

Google’s search algorithms power 80% of all Web search queries, making high ranking Google listings a marketer’s dream. Where else can you reach 80% penetration to highly qualified prospects at zero cost per click?

While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most Web sites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?

Join Stephan Spencer, President of Netconcepts, during this rich presentation to learn the essential strategies of putting Google to work for your Web site. You’ll learn the secrets of how to:

  • Check your “Google pulse”
  • Estimate missed opportunity costs
  • Ensure Google crawls 100% of your site, including dynamic pages
  • Design your pages to dominate rankings
  • Avoid getting banned by Google
  • Prepare for changes soon to come in the search engine industry
  • and much more!

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Google Optimization: E-Commerce @ $1 Cost (Part 1)

February 6th, 2004

by Brian Klais

Originally published in MarketingProfs

If consumers find e-commerce appealing because it helps them find and buy products easily and in less time, then your Web site is no longer the shortest distance between points A and B: Google is. This means that the notion of an e-commerce site itself becomes entirely fragmented, as every page becomes a potential entry point and selling opportunity.

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500% increase in Google traffic

“Thanks to Netconcepts, in the first six months, we improved our Google search results 300 percent and increased Google traffic 500 percent.”

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Entrepreneur Magazine interview

January 9th, 2004

by Brian Klais

Originally published in Entrepreneur Magazine

When it comes to search engines and search marketing, what are the major engines for consumers these days? Of course there are quite a few search engines in existence but at this time the big players are Google, AOL, Yahoo, and MSN. These control 94% of all search.

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Product Indexation Check

January 1st, 2004

Use this handy tool to check how many of your category or product pages are included in the major search engines.

First, enter your website address or that of a competitor: (for example “www.ibm.com”):
(Note: www.ibm.com and ibm.com will return different results.)

Next, enter a directory or file name common to all product (or category) pages:
(for example “product.asp” or “CategoryDisplay”).

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URL Checker

January 1st, 2004

Use this handy tool to check which major search engines have included your site in their index and how many pages are included in their index.

Enter a web site URL (for example “netconcepts.com”):
(Note: www.netconcepts.com and netconcepts.com returns different results!)

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The Criteria Matrix

January 1st, 2004

The Criteria Matrix will help you rate the mock-up designs and objectively choose the winning design from the group. Use the following Criteria Matrix as a starting point. Determine your criteria and the importance of each criterion (weighting factor), taking into account the goals and objectives of your site.

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Website Briefs and Specifications

January 1st, 2004

by Stephan Spencer

So you’ve decided that your Web site needs an overhaul. Before you start work, however, you and your Web design firm need to do a bit of planning. Going off building a web site half-cocked is a sure fire recipe for disaster.

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